NFC

NFC (Near Field Communication) is a standards-based short-range wireless connectivity technology that makes your smartphones, wearables, tablets and other devices even smarter.
✓ High customer perception;✓ High smartphone adoption;✓ High security / Authentication / Exclusive content;✓ High value - Use-cases span the entire customer journey & product lifecycle.
− More expensive when compared to QR;− More difficult to embed when compared to QR.

QR

QR code (Quick Response code) is a visual code that, when scanned, might open a web page or download information. The user must have a QR code reader app installed and opened on their smartphone to read code.
✓ Low cost;✓ Highly visible and easily recognizable;✓ Broad consumer knowledge on how to scan;✓ High compatibility across devices.
− Rely on good lighting conditions;− Need to open an app to scan;− Susceptible to physical damage;− Usually discarded after event / purchase;− Not secure.