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Technology

Technology
Bridging Physical and Digital
NFC & QR technologies as an enter point to the phygital world

Advancements in contactless technology have led businesses to search for the best solution that encourages offline to online customer interactions. NFC tags and QR codes are the most debated and discussed subjects in this regard.

NFC
NFC (Near Field Communication) is a standards-based short-range wireless connectivity technology that makes your smartphones, wearables, tablets and other devices even smarter.

High customer perception;
High smartphone adoption;
High security / Authentication / Exclusive content;
High value - Use-cases span the entire customer journey & product lifecycle.

More expensive when compared to QR;
More difficult to embed when compared to QR.
QR
QR code (Quick Response code) is a visual code that, when scanned, might open a web page or download information. The user must have a QR code reader app installed and opened on their smartphone to read code.

Low cost;
Highly visible and easily recognizable;
Broad consumer knowledge on how to scan;
High compatibility across devices.

Rely on good lighting conditions;
Need to open an app to scan;
Susceptible to physical damage;
Usually discarded after event / purchase;
Not secure.
QR
QR code (Quick Response code) is a visual code that, when scanned, might open a web page or download information. The user must have a QR code reader app installed and opened on their smartphone to read code.

Low cost;
Highly visible and easily recognizable;
Broad consumer knowledge on how to scan;
High compatibility across devices.

Rely on good lighting conditions;
Need to open an app to scan;
Susceptible to physical damage;
Usually discarded after event / purchase;
Not secure.
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