Phygit - Beauty

customer engagement-oriented funnel via gamification and exclusive content for customer retention and loyalty;

unique user flow to convert QR scans into emails and personas for further targeting, email marketing, and customer analytics;

recommended products and upsells;

easy way to keep up communication strategy and interaction with the audience;

less text content on the package and a more attractive design.

no code, no app, and low overhead;

mobile-first web application focused on the customer UX;

product-led growth approach: let the apparel sell itself to the audience;

personalization based on customer profile: each customer can have a unique space and experience inside our platform;

different tools and settings for each SKU;

easy customization of product party for a specific events or festivals;

>70% from scanning to registration conversion rate was reached during the last events held in Europe;

several pilot projects in the same domain of drinks have already been shown their efficiency in customer engagement;

Phygit disrupts your CAC and boosts CRR: you can acquire up to 10 times more customers for the same marketing budget than with Google or Facebook.

Generic NFC / QR
Phygit NFC / QR
Conversion into emails
5% average conversion into emails with Google/FB funnel
>70% conversion into emails from two past events. Our client was an event partner, not a hoster
Social activity
3.5% average social media interactions
9%, 3x more interactions aftercustomer engagement
Merch cross-sales
3.5% an average ecommerce conversion of in 2022
8.9% conversion from scan to sale,2.5x more sales

Cosmetics Women

Cosmetics Men

Perfume

explore an additional client communication channel and its engagement capability;

assess its feature and marketing efficacy compared to existing channels;

enhance customer satisfaction while bringing more revenue opportunities;

kick off a pilot project for the upcoming major event or a new product release.

53%

of customers willing to pay more for physical + digital

65%

of customers willing to share data for personalization

63%

of consumers believe that QRs on the products build trust

Beauty